When form trumps function.
Cupertino, California, 2007. Steve Jobs had been carrying a prototype of the first iPhone in his pocket and found his keys were scratching the plastic. “I won’t sell a product that gets scratched,” he insisted.
So, instead, Apple built one that shattered.
Ten years later, the iPhone X launched as a device so fragile it’s at the edge of usability. Tech review site Squaretrade called it the “most breakable phone ever.” Almost half of all iPhone owners have broken their screens, not just once but an average of two times each. The cost of repair is astronomical: Out of warranty, a new iPhone X screen will set you back $279. Repairing the glass back of the phone costs an extraordinary $549.