A very important idea, explored more broadly in Richard Foster and Sarah Kaplan’s ‘Creative Destruction’. I have an idea for a design research/ethnography approach to transformation built on this…
Every organization operates out of an idea of itself. (We call this idea several things: our “business model,” our “value proposition,” our “core mission.”)
Of course, we would like to think this idea is perfectly adapted to reality, that it is the best, most sensible, way of extracting value from the world.
But sometimes our idea falls out of its “match” with the world. And now that the world changes so often and so fast, this happens a lot. “Idea” and “world” are no longer dance partners.
Part of the work of management is detecting these moments of disconnect and restoring the connection between our idea and the world.
If, on the other hand, we neglect (or refuse) to restore the connection, something bad happens. We are taken captive by our culture.