Jon Kolko » Yet another design thinking article

The development of business strategy is a craft skill, and can be a design process. But it means changing today’s dominant approach…

There are two paths of design, diverging. There are people and firms practicing design thinking by making things, driven by practitioners aware of the history of making things and skilled in the craft of making things. And then there are people and firms practicing design thinking by, well, thinking about things. The difference is profound. When we make things—again, the word “things” is used loosely, applying to both a toaster and a business strategy—we become intimate with details, with material, with complexity and with simplicity. We iterate and immerse and explore and craft. The work has intellectual depth because it has formal depth. “Formal depth” isn’t just a pretentious phrase. It means someone has given shape to an idea. Form has ties to aesthetics, history, meaning, and people. It references all of the ideas described above.

Source: Jon Kolko » Yet another design thinking article

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