One more time…

The moral of the story is that if you focus on delighting your customers, assuming you’ve got your sums right, profit becomes a well earned by-product of a business that is successful in a much broader sense. You get the pleasure of knowing that you are making a positive contribution to people’s lives, and customers are not going to resent you for your success. In fact, far from it, they will reward you with their loyalty and do your marketing for you.

Source: The Ten Principles Behind Great Customer Experiences by Matt Watkinson


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